1. In today’s competitive era, what can be done to retain the existing customers of the jewellery shop?

In this competitive era, in order to retain the existing customer of your jewelery shop, there is a need to strengthen the relationship with customers. And to do so; following four methods can be adopted.

  1. Understanding the customers better
  • Collect complete information of customers
  • Make an excellent analysis of customer information
  • Know likes & dislikes of customers
  1.  Offering great service to customers at each touchpoint in the shop
  • During every activity of the customer in the context of the shop, be ready to give a good experience to the customer.
  1. Implementing beneficial/ pleasuring schemes for customers
  • Such as Savings Scheme, Gift Voucher, Loyalty Program, etc
  1. Keeping the customers constantly updated regarding the shop
  • Implement regular CRM campaigns or keep regular interaction with customers, to awaken affinity regarding the shop in their hearts, that will motivate them to visit the shop.

For this purpose, Customer Relationship Module (CRM) has been given in Acme Infinity
Software. That can be implemented in variety of ways, according to the different types of jewellery shops. Reagarding the aforesaid four points, Infinity’s CRM Module works in the following fashion.

  1. To understand the customers better…
  • Acme Infinity keeps a systematic record of customer information such as name, address, email, phone number, mobile number, birth date, wedding anniversary, their original place etc.
  • ‘Who is actually going to wear the jewellery purchased from you’ Such information is also kept saved by the jewellery software.
  • Using sales data, the Jewellery Software also provides reports that analyses ‘what type of customer is buying what type of items for what reasons?’. This helps in understanding the choice of customers and also help to understand them even better.
  • Reports that showcases consumer’s buying capacity, are also available in Infinity.
  1. To offer great service to customers at each touch point in the shop…
  • In this, different touch points where the interaction with the customers visiting the shop, take place are taken into the consideration. Like parking, shop door, sales – billing counters etc.
  • You can prepare the process or system of how to provide the best service, how to answer, how to behave and how to keep good communication, at such touch points. And to implement such systems, necessary work flows can be created in Infinity.
  1. To implement beneficial/ pleasuring schemes for customers…
  • This includes schemes like savings system, gold deposit scheme, loyalty scheme, gift vouchers, discount coupons etc.
  • Under such schemes, even the minute activities done by the customers are also kept recorded in the software. Like the regular installment of the savings scheme or PDC (POST DATED CHEQUE) given etc.
  • In the loyalty program, the customer can also be given the benefit of the purchase made by his/ her family. Apart from this, different discounts can also be given to the customer.
  • Apart from regular customers, Gift Vouchers helps new customers to visit your shop. For gift Vouchers different Denominations can be used either fixed or variable.
  1. To Keep the customers constantly updated regarding the shop…
  • With the help of Jewellery Software, different CRM Campaigns based on specific criterias according to customers, can be conducted. After creating a certain or specific propertybased CRM Campaign, the media for the respective customers can also be decided. The goodies to be given during the CRM campaign, can be defined in the software.
  • SMSs of greetings or best wishes, can be sent on birthdays or wedding anniversaries.
  • The performance of CRM campaigns can also be evaluated.
  • Customer-centric (CRM) campaigns can be worked out. For example, if your customer have not been enrolled in your last year’s scheme, then you can encourage him/ her by SMS or phone. Or if the regular customers have not renewed the Saving Scheme, then the list of those customers can be prepared by applying such filter. And by calling them, they can be encouraged to start a new scheme.

In this way, through Acme Infinity’s ERP Software, by managing and analyzing customer’s
information, understanding the customer, providing them the best service systematically once they visit the shop and encouraging them to visit the shop through customer centric CRM Campaigns, not only builds good relations with customers but also helps in retaining them.

Finally…. Customer is the King!