To get ahead in the jewellry business… solutions to challenges must be found out! Some such answers suitable for growth in jewellery business; along with their challenges!
1. In today’s competitive era, what can be done to retain the existing customers of the jewellery shop?
In this competitive era, in order to retain the existing customer of your jewelry shop, there is a need to strengthen the relationship with customers. And to do so; the following four methods can be adopted.
2. The Jewellery business has many small and complex transactions. Apart from this, the price of gold also varies constantly. That makes it very difficult to determine the profitability of the business. What can be done for this?
It's true that, due to small and complicated transactions in the jewellery business, it is difficult to determine the profits in this business!
3. The stock in the shop does not match easily, always something goes wrong! How to avoid this mess?
Gold, silver, platinum metal (raw material), small delicate ornaments, colour stones, loose diamonds (different types of variety and price), gift articles..., such stock means 'Small in size but big in price!'
4. Inspite of trying a lot, the accounting and auditing of jewelery business gets delayed. So there is always the stress & pressure of the last date. What can be done to avoid this?
Actually this is natural in jewellry business. Because in the jewellery business customer needs more attention. Therefore, it is not easily possible to give regular importance to accounting in day-to-day activities.
5. The transaction of old gold is an integral part of the jewelery business. What should be done to find out the profitability of it?
In the jewellery business, a large part of the sale depends on the exchange sale - 'Saling new jewelry in return of old gold'. To find out the profitability of such old gold transactions, it is necessary to do the following four things.
6. In the jewellery business, due to the lack of timely followups of jewellery orders, it typically becomes a messy situation at the right time. How to stop this?
In the jewellery business, it is very important to deliever the jewellry to the customer at the said time, as per promised quality and in the estimated budget, by doing time to time followups. This helps to strengthen the customer's confidence in you.
7. In the jewelery business, while closing the shop at night, it takes a lot of time to complete. This is why everyone gets late in going home. Can this be avoided?
Yes! Can be avoided!! In the jewelery business, the number of works done at the end of the day are much higher than other businesses.
8. In the jewelry business, on any auspicious day; due to the heavy rush of customers in the shop, it gets messed up. Are there any ways to handle such a crowd easily?
Yes! There are!! But for this, the traditional working practices of the jewellery shop should be changed.
9. There is an idea to expand the jewellery business by opening a branch at a new location. So how to do the working of more than one jewellery branches.
Now-a-days; opening a new or starting a new branch of the jewellery business has become much easier than before. But for that, it is important to accept the following basic things.